Â鶹Íø

Highly Commended Business School of the Year

Â鶹Íø has been highly commended for Business School of the Year in the worldwide PIEoneer Awards 2025

Undergraduate courses/Marketing courses/Marketing

Key facts

Typical offer

UCAS points:

112

A Level:

BBC

BTEC:

DMM

Contextual Offer:

Minimum of one to two grade reduction from our typical offer. Full details at dmu.ac.uk/contextual

Key facts

Duration:

3 yrs full-time, 4 yrs with placement

Study mode:

Full-time

UCAS code:

N500

Institution code:

D26

See all the key facts and full entry requirements

Typical offer

UCAS points:

112

A Level:

BBC

BTEC:

DMM

Contextual Offer:

Minimum of one to two grade reduction from our typical offer. Full details at dmu.ac.uk/contextual

UCAS code

N500

Duration

Three years full-time, four years with a placement

Study mode

Full-time

See all the key facts and ull entry requirements

We offer more than a degree — every course is designed with employability and real-world experience at its core.

Find out more about where we could take you

Â鶹Íø is one of the few universities where you’ll benefit from a unique block teaching approach.

Find out more about course modules

This course is professionally accredited, meaning your learning is informed by current industry practice.

Accreditations

This course is recognised by top professional bodies, including the Chartered Institute of Marketing and the Institute of Data and Marketing.

Marketing turns ideas into impact. It sits at the heart of every great business – shaping how brands connect, communicate and create change.

You’ll explore the ideas, models and tools that drive modern marketing, and learn how to apply them to real campaigns, audiences and industries. You’ll combine strategic thinking and creative know-how to craft stories that inspire action, developing your knowledge of customers, markets, strategy and brands.

With strong industry links, live client projects and a digital-first curriculum, you’ll gain the confidence and experience to thrive in a fast-moving, global industry.

This course is accredited by the Chartered Institute of Marketing (CIM) through the Graduate Gateway programme, giving you access to an internationally recognised qualification and exemptions that can fast-track your professional development.

Above all, you’ll graduate ready to use marketing as a force for good – driving growth, innovation and positive change in a connected, sustainable world.

  • Marketing that mirrors the real world. Every module reflects the fast-paced demands of modern marketing – from data-driven decision making to campaign strategy and content creation.
  • Create, design and tell your story. Showcase your creativity through infographics, videos and campaign concepts that bring your ideas and your personal brand to life.
  • Learn by doing. Build your experience through live client briefs, placements and international opportunities that put your skills into practice.
  • Learn from the experts. Be taught by academics and professionals who bring experience from global brands and leading agencies.
  • Real industry experience. Students have secured year-long placements with leading organisations such as Samsung, PwC, Honda, CrossCountry Trains, Bosch and many more.
  • Proven results. – a testament to the employability focus that runs through everything we do.

You’ll learn in our dedicated marketing and business spaces with access to creative labs, Adobe Creative Suite, analytics software and the Bloomberg-equipped Trading Floor.

The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum.

We work closely with our advisory board, made up of industry professionals, to make sure our courses are designed with the latest skills and knowledge valued by employers.

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What you will study

Block 1: Fundamentals of Organisations and Markets in a Global Context

This module introduces you to the basics of business, covering key functions, the role of markets, and how organisations operate globally. You’ll explore topics like business types, financial management, market dynamics, and the impact of culture on organisational behaviour.

Block 2: Principles of Marketing

You’ll gain a solid foundation in marketing theory, focusing on its real-world applications. The module highlights current challenges like e-marketing, ethics, and globalisation.

Block 3: Decision Making for Marketing

You’ll learn key concepts of information and decision-making in marketing, using a simulation game to apply these skills in a practical, competitive context.

Block 4: Marketing in Action: Social, Environmental, and Digital Impact

This module explores societal and technological changes and how marketers must adapt. You’ll delve into sustainability marketing and how it can drive positive social and environmental impact while addressing contemporary consumer needs.

Block 1: Brand Management

You’ll explore the evolution of branding and learn how to strategically build, position, and manage successful brands. The module emphasises the importance of consumer-brand relationships and creative processes in brand management.

Block 2: Customer Insight: Consumer Behaviour and Research

You’ll develop a deep understanding of consumer motivations and behaviours, using marketing research and data analysis to inform product development and marketing communications.

Block 3: Integrated Marketing Communications

Learn to create integrated marketing campaigns that improve customer experience and meet business needs, applying marketing communications theory to real-world scenarios.

Block 4: Contemporary Issues in Marketing

This module introduces you to the research process, both qualitative and quantitative, with insights from research-active academics. You’ll gain a strong foundation for conducting your own independent research in your final year.

As part of this course, you will have the option to complete a paid placement year which offers invaluable professional experience. Our students have taken placements with companies including Samsung, PWC, Cross Country Trains, Honda, Bosch and Rolls Royce.

Block 1: Marketing Strategy and Analytics

You’ll apply your knowledge of marketing to real-world strategic scenarios, preparing you for a career in marketing management. This module combines theory with practical applications to produce marketing reports and strategies.

Block 2: Engagement Marketing: Communities, Content, and Creativity

Explore multi-channel engagement marketing and the role of customer relationship marketing (CRM), learning how databases and digital platforms can help businesses connect with customers.

Block 3: Critical Perspectives in Marketing OR Marketing Innovation

Choose between exploring the latest trends in marketing innovation or evaluating critical perspectives in marketing. Both topics focus on technology, consumer expectations, and sustainability in the marketing field.

Block 4: Brand Portfolio or Dissertation

You’ll have the option to choose between developing a brand portfolio or researching a topic of personal interest for your dissertation. This project allows you to apply academic theory to real-world marketing challenges, with support from faculty.

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

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Related courses

Advertising and Marketing Communications BA (Hons)
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Our facilities

Library and learning zones

Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources.

Library and learning zones

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Accreditations

This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme.

CIM-thumb

Chartered Institute of Marketing (CIM)

Ready to elevate your marketing career? Becoming a Chartered Marketer is the perfect way to set yourself apart! Achieving this prestigious title connects you to a community of skilled professionals and opens doors to exciting opportunities. It’s a powerful achievement that can fast-track your career, showing your commitment to excellence and continuous growth.

What makes us special

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Block Learning

With block teaching, you’ll learn in a focused format, where you study one subject at a time instead of several at once. As a result, you will receive faster feedback through more regular assessment, have a more simplified timetable, and have a better study-life balance. That means more time to engage with your Â鶹Íø community and other rewarding aspects of university life.

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Â鶹Íø Global

If you’ve ever wanted to spend time abroad, is full of opportunities. Our international experiences range from academic trips and summer schools to year-long placements at a partner university. You’ll receive funding to help with travel and living costs and can choose from opportunities around the world – whether that’s a week exploring culture in Europe or Asia, or a year spent studying in the United States.  

Marketing students recently had an incredible opportunity to explore the vibrant city of Dubai as part of their programme. The week-long academic trip was a deep-dive into how Dubai is marketed to both tourists and businesses. This Middle East adventure was a blend of immersive learning – including visits to the Â鶹Íø Dubai campus – and cultural exploration with classmates.

Where we could take you

placements

Placements

As part of this course, you will have the option to complete a paid placement year which offers invaluable professional experience.

Our award-winning Careers Team, can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

Our students have taken placements with companies including Samsung, PWC, Cross Country Trains, Honda, Bosch and Rolls Royce.

graduate careers

Graduate careers

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Senior Optimization Strategist at Verizon Media, Junior Digital Executive at Total Media, and Account Executive at We Launch.

A Marketing degree at Â鶹Íø helped Humraj Dosanjh start a role as a Marketing Excellence Graduate at Bayer one of the world’s largest pharmaceutical companies.

Take your next steps

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Find out about Leicester

We’re a campus-based university situated in the city centre, with the hub of activity in Leicester right on your doorstep - we’re one of the few universities in the UK where you’re getting the best of both worlds.

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Find out how to apply

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Course specifications

Course title

Marketing

Award

BA (Hons)

UCAS code

N500

Institution code

D26

Study level

Undergraduate

Study mode

Full-time

Start date

September

Duration

Three years full-time, four years with a placement

Fees

2025/26 UK tuition fees:
£9,535

2026/27 international tuition:
£16,800

Additional costs

Entry requirements

Typical offer

UCAS points:

112

A Level:

BBC

BTEC Extended Diploma:

DMM

Contextual Offer:

Â鶹Íø operates a generous contextual offer for students from underrepresented backgrounds in Higher Education.

This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual

T Levels:

Merit

Access to HE:

Pass with 30 Level 3 credits at Merit

International Baccalaureate (IB):

28

GCSEs:

5 x GCSEs at grade 4/C or above including English and Maths

English language requirements

If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

Additional costs

The core textbooks for all modules are available in the Kimberlin Library, and journal articles in your reading lists are also mostly available electronically from your myÂ鶹Íø login.

Some students like to purchase their own text books or print course documents and we suggest allowing approximately £200 per year for this.

All students are required to pay for their DBS check if required for your programme or placement.

In addition students will be required to pay for their travel costs to placements or project locations.

All students are provided the opportunity to participate in Â鶹Íø Global trips. These trips are subsidised by the university, and the cost and subsidy varies by location.

Learn more about fees and funding information.